28 questions about your page. Four behavioral lenses. A score, a ranked list of friction points, and a diagnostic PDF you can use independently. In your inbox in five minutes. Free. No call required.
These are not UX heuristics or best practice checklists. They are the four behavioral lenses Shiromani applies in Stage 2 of every CID engagement, translated into a self-assessment format.
You answer 28 questions about your own page. Your score and a diagnostic PDF arrive by email within minutes. The PDF tells you exactly what to look for and what to fix — you run the diagnosis yourself.
Your score and diagnostic PDF arrive immediately. One behavioral insight per week starting week 2. No pitch. No follow-up call request. Unsubscribe any time.
Most Scorecard users revisit their results quarterly as their page evolves.
What you receiveThe Scorecard applies the same four diagnostic lenses Shiromani uses in Stage 2 of every CID engagement. The questions surface the specific categories of behavioral failure that Stage 2 consistently identifies across 127 engagements. The PDF gives you the framework to investigate each category yourself. The score tells you where to start. The PDF shows you what to look for when you get there.
These are not UX heuristics or best practice checklists. They are the four behavioral lenses Shiromani applies in Stage 2 of every CID engagement, translated into a self-assessment format.
Does your page speak to the buyer who is actually arriving? The gap between who wrote the page and who reads it is the most common source of conversion failure we find in Stage 2.
"If you asked your last ten visitors to describe your product in one sentence, would they all say the same thing?"
Are your credibility signals appearing in the right sequence? Trust is not built by accumulating proof points. It is built by presenting the right proof at the moment a specific doubt arises.
"Can you name the specific doubt a visitor has at each section of your page, and the proof element that directly addresses it?"
Is the most important information where attention lands first? Eye tracking research shows that most pages bury the buying trigger below content the buyer has already decided is irrelevant.
"Without looking at your page, can you name the first thing a visitor reads and why that specific thing was chosen to be first?"
Where is the buying decision breaking down in your flow? Friction is rarely where the page ends. It accumulates across the entire journey and is released at the worst possible moment: the CTA.
"If a visitor read your page and decided not to act, what was the specific sentence that made the difference, and do you know what it is?"