For B2B founders and CMOs whose conversion rate has not responded to design

The reason your conversion rate
is not moving is not the page.

It is what the page assumes about your buyer. ScaleGrow applies behavioral neuroscience to find the actual source of the problem and designs from that diagnosis forward.

Diagnosis before design.

127 engagements  ·  $47M in documented revenue impact  ·  3.2x average conversion lift

15% minimum lift. Guaranteed.
Book a Conversion Clarity Session $3,500 · 90 minutes · Prioritized report in 48 hours
Get your free conversion score →

Session fee credits in full toward any CID engagement within 30 days.

2 project slots available, Q2 2026. Check availability →

Series B Fintech · Onboarding Flow
2.1% → 7.3%
Activation rate · held 14 months
"Mayank completely transformed our onboarding. We went from a 20% activation rate to 55% in just 8 weeks."
Sarah Chen, VP Product, Insurtech Startup
Activation Rate
2.1% → 7.3%
held 14 months
The Opportunity

The design was never the problem. The diagnosis was. CID is the methodology built around fixing the diagnosis before building the design.

Most conversion problems are not on the page. They are upstream of it.

01
A conversion rate you can defend

Documented against your baseline. Explainable to your board. Not a one-time split test result.

02
A behavioral map of your buyer's decision

Stage 2 produces a brief that changes how your team thinks about the product and the page. The insight compounds beyond the engagement.

03
Design you can hand off

Every Figma decision is annotated with the behavioral rationale. Your next iteration starts where we left off.

ScaleGrow engagements, the same methodology that has produced $47M in documented revenue impact across 127 projects, start at $18,000. If that range is not where you are budgeting this, the free Scorecard is the right starting point.

Find where your conversion problem actually lives. Book a Clarity Session →
How We Work

Five stages. One methodology.
About four hours of your time total.

  • Signal Collection
  • Behavioral Audit
  • Findings Presentation
  • Design Build
  • Design Intelligence

The entire CID engagement requires approximately four hours of your time. We do the rest.

Conversion Intelligence Design is a behavioral intelligence process that produces design as its output. Every engagement begins with diagnosis. Design follows. The 3.2x average conversion lift across 127 engagements comes from applying the same rigorous diagnostic structure every time, not from improvising a new approach for each new client.

STAGE 01
Signal Collection

A structured 90-minute session led by us. You describe the problem as you see it. We ask the questions you would not think to ask. The output is an internal brief that frames the behavioral audit to follow.

Your time 90 minutes
STAGE 02
Behavioral Intelligence Audit

Shiromani conducts an independent behavioral review of your highest-priority page or flow. She applies dual-process theory and cognitive load frameworks from her neuroscience training to identify where and why the buying decision breaks down. Cognitive load analysis, trust signal mapping, decision friction identification, and information sequencing are the primary lenses. You are not involved in this stage.

Your time none
STAGE 03
Intelligence Findings Presentation

We present our diagnosis in a live session. You see exactly what we found and why it matters before any design begins. You approve the direction. This stage is non-negotiable regardless of project size. Every design decision in Stage 4 traces back to a finding confirmed here.

Your time 60-75 minutes
STAGE 04
Conversion Design Build

We design from the diagnosis forward. Every decision in the Figma file is annotated with the behavioral rationale behind it. Two rounds of structured feedback. The work is not finished until the reasoning behind it is legible to anyone who opens the file.

Your time two feedback rounds
STAGE 05
Design Intelligence Presentation

We present the completed work in a live session and walk through every significant design decision with the science behind it. Files transfer at the conclusion of this stage.

Your time 60-75 minutes
Guarantee
15% minimum conversion improvement. Measured within 90 days.

We offer this with confidence because Stage 2 is specifically designed to confirm that a meaningful behavioral opportunity exists before Stage 4 begins. If the audit does not surface sufficient evidence, we say so at Stage 3, before you invest in the build.

The guarantee is not a safety net. It is a consequence of how seriously we take the diagnostic.

Book a Conversion Clarity Session

$3,500 · 90 minutes · Report in 48 hours · Credits in full toward any CID engagement within 30 days

What 127 Engagements Produces

Most of the companies below did not know their conversion problem was upstream of their page. Stage 2 found it.

3.2x average lift. $47M documented.

We track outcomes against baselines. Every number below is documented from real engagements, and in every case the revenue impact exceeded the engagement fee by a minimum of 3x. Company names withheld by default, available under NDA for qualified prospects.

Series B Fintech
40,000 signups/mo 2.1% activation brief: redesign onboarding

Stage 2 found the problem upstream. The acquisition funnel was building expectations the product could not meet in the first session.

Visitors arrived with a mental model the onboarding experience immediately contradicted, creating cognitive dissonance that manifested as abandonment within the first three minutes.

We redesigned both the acquisition messaging and the onboarding experience to match the buyer's actual arrival state.

The number held because the fix addressed the behavioral cause, not the visible symptom.

Result 7.3% ● held 14 months without further optimization. We tracked it.
Series A Healthtech
4.8% category benchmark 1.6% client rate 2 prior redesigns

Stage 2 found that the page was speaking to compliance departments. The actual buyer was a clinical operations lead. The copy was accurate.

It was accurate for the wrong person, creating a clarity gap that self-identified buyers could not close regardless of how much time they spent on the page.

New homepage, repositioned for the clinical operations buyer, launched six weeks after Stage 3 approval.

Conversion moved to 5.1% and held. Above category benchmark for the first time.

Result 5.1% ● held, above benchmark
127+
B2B project engagements since founding
$47M+
in documented revenue impact
3.2x
average conversion lift across all engagements
15%
minimum lift guaranteed on every engagement
"Absolutely incredible. He FAR exceeded our expectations in every way. The level of detail in every little area was something I have never seen. The level of research he did to make informed decisions was above and beyond."
Adam, Founder and CEO
Find where your conversion problem actually lives. Book a Clarity Session →
Who We Are

A conversion strategist and a behavioral scientist.
One firm. No handoffs.

Mayank
Mayank
Principal and Conversion Strategist

After 127 B2B conversion engagements, the pattern is consistent: the problem is almost never where the company thinks it is. Mayank leads every CID engagement from Signal Collection through Stage 5. He has sat on the operator's side of a conversion metric and understands what a 1% lift means at the board level.

M.Sc. Computer Science, University of Pennsylvania. M.Sc. Innovation, HEC Paris.
Shiromani
Shiromani
Co-founder and Behavioral UX Strategist

In Stage 2 of every CID engagement, Shiromani produces the finding that changes the direction of the project. She applies cognitive load theory, trust signal mapping, and decision friction frameworks from her neuroscience training to identify precisely where the buying decision breaks down. Applied across 127 engagements in fintech, healthtech, and B2B SaaS.

M.Sc. Neuroscience, King's College London. Research background at Imperial College.
Why This Combination Produces Results That Hold

The behavioral mechanisms Shiromani identifies in Stage 2 become the brief that Stage 4 designs from.

Every design decision ScaleGrow produces has a neuroscience-grounded rationale behind it. That is not a differentiator claim. It is what the process actually produces: a Figma file where any designer can read why each decision was made, and conversion results that hold when the engagement ends because the cause was fixed, not the symptom.

Who We Work With

We work with a specific kind of company.
Here is how to know if that is yours.

Who This Is For

You have a measurable conversion problem: a specific page or flow where the rate is below where it should be, and you can document that with a baseline number. You have tried to improve it and the improvement has not held. You are ready to understand why, not commission another version of what you have already tried.

Our primary work is with funded B2B companies in SaaS, fintech, healthcare technology, and climate tech. We also work with e-commerce and DTC companies with complex conversion problems. Engagements, backed by $47M in documented revenue impact across 127 projects, start at $18,000.

Who This Is Not For

If your brief is "make it look more modern" and the conversion rate is secondary, we are not the right firm. Design without diagnosis produces a better-looking problem.

The Entry Points

Two ways in. Both lead somewhere real.

Conversion Clarity Session

A paid diagnostic, not a discovery call. 90 minutes. A prioritized behavioral report in 48 hours.

The $3,500 session fee credits in full toward any CID engagement within 30 days.

ScaleGrow takes a maximum of six simultaneous project engagements. Current availability is listed on the booking page.

$3,500
standard scope
$4,500-$5,000 / multi-page or complex funnel
Book a Conversion Clarity Session
Free Scorecard

A free behavioral diagnostic built on the same framework as Stage 2. Your score, your top friction points, and one actionable fix, delivered to your inbox.

Get your free conversion score →
Invitation Only The Conversion Partnership

For companies that want the same diagnostic capability available on demand after their CID engagement. When your board asks a conversion question, you should not have to wait for a new project.

One 90-minute Conversion Review per month. Unlimited async access. Quarterly positioning assessment. $6,500 per month. Three-month minimum. Six clients maximum.

Not publicly bookable. If you have completed a CID engagement and want to discuss whether this makes sense, contact Mayank directly.

The clearest conversion gains come
from the clearest behavioral picture.

If your conversion rate has not responded to what you have already tried, the Clarity Session is the fastest way to find out why. Not a hypothesis. Not a best practice review. A specific behavioral finding, in a written report, within 48 hours.

Forty-eight hours from now, you could have that.
Book a Conversion Clarity Session

$3,500 · 90 minutes · Report in 48 hours · Credits in full toward any CID engagement within 30 days

Or start free with the Landing Page Scorecard →

Have a question first? Contact us.

ScaleGrow runs a maximum of six simultaneous project engagements. When at capacity, the next available start date is listed on the booking page.

Conversion Clarity Session $3,500 · Report in 48 hrs
Book Now