Most of these companies did not know their conversion problem was upstream of their page. Stage 2 found it.
We track outcomes against baselines. In every documented engagement, revenue impact exceeded the engagement fee by a minimum of 3x.
The signup is rarely the problem. The mental model the buyer arrives with is.
If it does not answer "what do I do next" in 3 seconds, the session ends.
The page everyone redesigns first. Rarely where the real problem lives.
The copy is rarely the problem. The timing and the mental model are.
Where misaligned acquisition messaging costs the most per month, invisibly.
The gap between interest and first purchase. Almost always a trust or clarity problem.
Friction at this stage is the most expensive friction you have.
The surface that gets the least diagnostic attention and loses the most deals.
Redesign the onboarding flow. Activation rate is 2.1%. The category average is 4.8%. Two prior redesigns moved the number briefly before it returned to baseline.
Stage 2 is behavioral root cause analysis, the diagnostic phase that precedes design in every CID engagement.
The acquisition funnel was building expectations the product could not meet in the first session. Visitors arrived with a mental model the onboarding experience immediately contradicted, creating cognitive dissonance that manifested as abandonment within the first three minutes. This was not an onboarding UX problem. It was an upstream messaging problem that the onboarding flow had been designed to compensate for, which it could not do. Two previous redesigns had optimized the wrong surface.
Homepage conversion is 1.6%. Category benchmark is 4.8%. Two prior redesigns. We need the homepage to convert better.
The page was speaking to compliance departments. The actual buying decision was made by clinical operations leads. The copy was not wrong. It was precisely accurate for the wrong person. The compliance-oriented language created a clarity gap that self-identified buyers (clinical ops) could not close regardless of how long they spent on the page. The previous two redesigns had refined the visual hierarchy of a fundamentally misaligned message.
Your conversion problem has a diagnosis.
90 minutes. Report in 48 hours.
Book a Conversion Clarity Session$3,500 · Credits in full toward any CID engagement within 30 days
We have a post-purchase moment where we could be offering additional services. Conversion from the existing upsell prompt is below 10%. Industry is typically 10-15%. We want to improve it.
The upsell prompt was firing during the signup confirmation flow, before the buyer had experienced any value. Stage 2 found the highest purchase intent window was in the 90 seconds immediately after a user's first campaign went live, a moment of peak excitement the existing flow had no mechanism to capture. Loss aversion framing was also absent: the offer was presented as an add-on rather than as protection for the investment the buyer had just made.
Freemium to paid conversion is at 3.1% after 90 days. Churn in the first 60 days is 41%. The dashboard has all the features. Users are not engaging with them.
The dashboard answered "what is happening" accurately. It did not answer "what should I do about it." Users faced a cognitive load problem: understanding the data required financial literacy the platform had assumed but not built. Session recording analysis showed users scanning the dashboard for under 40 seconds before navigating away. Stage 2 identified the specific moment where the cognitive demand exceeded the user's willingness to invest it: the primary data visualization, which required users to translate raw numbers into actionable meaning on their own.
CID has been applied across a wide range of conversion surfaces and industries. Filter by surface or vertical to see work most relevant to your context.
Every number in this portfolio is documented against a pre-engagement baseline. Revenue impact is calculated from the conversion lift applied to the client's documented revenue per conversion, measured over the 90-day window following launch. In every case, the total impact exceeded the engagement fee by a minimum of 3x.
Most redesigns return to baseline within 90 days because they address the visible symptom, the page, without identifying the behavioral cause upstream of it. CID stages 1 and 2 exist specifically to find the cause. A design built on behavioral evidence fixes the condition that was producing the symptom. When the condition is fixed, the result holds without further intervention. That is the mechanism behind "held 14 months" and "above benchmark at 11 months." Not retention effort. Cause-level diagnosis.
Every engagement in this portfolio started with Stage 2 finding the actual behavioral problem, not the visible symptom. The Clarity Session is Stage 1 and 2 delivered as a standalone diagnostic. 90 minutes. A prioritized report in 48 hours.
$3,500 · 90 minutes · Report in 48 hours
Credits in full toward any CID engagement within 30 days
ScaleGrow runs a maximum of six concurrent engagements.